BuzzWallet
Exploring how access around Georgia Tech can be consolidated into one tool
TIMELINE
Jan 2024 ->
May 2024
ROLE
User Researcher
Product Designer
TEAM
Self
Jason Lin
SKILLS
Product Design
Prototyping
Setting the Scene
Providing context into our project and its overall focus
Project Overview
BuzzWallet is the result of a 10-week design bootcamp with Georgia Tech Bits of Good. This was a conceptual project where I collaborated with 1 other designer. The bootcamp had us tackle a prompt of our choice, which we decided to focus on the question:
What are problems facing Georgia Tech students that can be tackled through design?
PARKMOBILE
For our project, we decided to focus on an aspect that all Georgia Tech students share regardless of year or major - possession of a Georgia Tech BuzzCard.
The Georgia Tech BuzzCard is the physical identification card that all Georgia Tech students possess. The BuzzCard mainly gives access to:
Campus Buildings & Rooms
Campus Funds
Campus Events
an alarming stat
When it came to the BuzzCard, we started to think about our own personal experiences with the student ID card. We found there were instances where ourselves or peers had lost, left, or misplaced their BuzzCard.
It was clear that misplacing or losing a BuzzCard often led to emotional distress and cost users time and money to retrieve their BuzzCard.
the problem
With an area of focus selected and observed personal pain points, we asked ourselves:
What and how can we improve the BuzzCard?
the question
How might we help drivers make smarter, more confident parking decisions by increasing clarity and engagement throughout their journey?
the solution
A Digital BuzzCard
Students can access their BuzzCard wherever and whenever. The BuzzCard can also be added to their device's mobile wallet for quicker access.
A Hub to Manage BuzzFunds
Students are able to manage campus funds in-app and use their funds through the digital BuzzCard in their device’s mobile wallet.
Easy Access to Campus Event Tickets
Students are able to acquire and view tickets in-app with the option to add them to their device’s mobile wallet for even faster access.
Problem Discovery
Conducting research and defining the problem
research methods
Semi-Structured Interviews
Own the end-to-end driving experience beyond payments
Surveys
Reduce parking stress and makes planning easier
research findings
We synthesized our research into 4 key findings:
01
Students prefer convenience when using their BuzzCard
Students are saying
“Mobile version of the BuzzCard would be so much easier”
“Put it on my phone!!”
02
Students have trouble accessing their Georgia Tech funds
Students are saying
“I never know where to load funds to my BuzzCard”
“I keep forgetting to bring my BuzzCard with me so I never really get to use my BuzzFunds”
03
Students find it difficult to acquire and access tickets for campus events
Students are saying
“Tickets are often in emails and they can be lost within my inbox.”
“Football season tickets are like a wild goose chase the website is literally awful”
research methods
Soon after, we began taking a look at existing solutions within spaces related to the BuzzCard and its functions. We focused on the BuzzCard, EAccounts which is used to upload BuzzFunds, and existing Ticketing and Event pages. From here, we determined pros and cons of each platform and what could be improved.
User Flow
We then began mapping out a user flow that connected the various functions of the BuzzCard - including access to BuzzFunds and access to tickets. This allowed us to get a visual idea of how we were addressing student pain points and see how features would flow together.
The problem
In our initial problem discovery, students we talked to underlined a number of issues with the BuzzCard. Among the students we talked to, many shared a common complaint - students kept losing or leaving their BuzzCard at home.
The BuzzCard’s physical form and fragmented access across apps and websites limit its usability.
So then, the question became:
How might we redefine the BuzzCard to allow students to access its uses wherever and whenever all in one place?
This project is in progress.
Check back for more updates.
