ParkMobile
Increasing driver confidence in their parking decisions with the ParkMobile app
TIMELINE
Aug 2025 ->
Dec 2025
ROLE
User Researcher
Product Designer
TEAM
Self
Jennifer Chandran
Alice Yu
Anjali Singh
SKILLS
Research
Product Design
Prototyping
Setting the Scene
Providing context into our project and its overall focus
Project Overview
This was a sponsored project with ParkMobile and it's parent, Arrive. The project was completed over 16 weeks, where I collaborated with 3 other students. ParkMobile's Lead UX Researcher acted as a point of reference for us during the project.
the urban parking problem
Finding available parking is a major frustration for urban drivers caused by parking scarcity and poor visibility towards availability.
PARKMOBILE
ParkMobile has grown into the largest mobile parking platform in North America, serving 65+ million users
ParkMobile looks to address the problem with parking through 2 core features:
Parking search and reservation
Contactless parking payment
an alarming stat
Most ParkMobile users only interact for 28 seconds on average - and only at the payment stage.
the problem
While ParkMobile simplifies payments, most users only engage after parking, revealing a gap between ParkMobile’s features and real user engagement.
the question
How might we help drivers make smarter, more confident parking decisions by increasing clarity and engagement throughout their journey?
the solution
Pre-Parking Planning
Drivers can search for parking and determine it's value by price, availability, safety and more.
Parking Guidance
Drivers have the ability to receive guidance before and during parking through detailed parking descriptions and a ParkMobile chatbot.
why this matters
At the end of the day, why does this all matter? For Arrive and ParkMobile, this is an opportunity to own the end-to-end driving experience beyond just payments. For stakeholders such as drivers, cities, and businesses, it's an opportunity to reduce tress, traffic, and customer drop off due to parking concerns.
Arrive + ParkMobile
Own the end-to-end driving experience beyond payments
Drivers
Reduce parking stress and makes planning easier
Cities
Cut down on unnecessary traffic and emissions
Businesses
Less customer drop-off due to parking concerns
project timeline
The group then scoped out the next 16 weeks for the project, breaking apart the project into phases - from Empathizing and Defining to Ideation and then on to Evaluation.
This project is in progress.
Check back for more updates.
